Categories
free access PR

5 Ways To Spot A Fake Online Review

5 Ways To Spot A Fake Online Review

 

Studies show that 93% of consumers say that online reviews influence their decisions and a whopping 94% of consumers say an online review had convinced them to avoid a business.

Increasingly, consumers are looking to online reviews from other customers during their buying decision process. Studies show that 93% of consumers say that online reviews influence their decisions and a whopping 94% of consumers say an online review had convinced them to avoid a business.

 

That leaves a lot at stake for business owners and unfortunately some are rigging the game. According to BrightLocal (November 2019), 82% of consumers have read a fake review in the last year. Another report conducted by FakeSpot suggested that 61% of electronics reviews on Amazon were ‘fake’.

 

So how can consumers protect themselves? There’s plenty of ways to decider fact from fiction but today, Jordan Baker, CEO of Sanity Marketing who has worked with over 140 clients from the House of Commons to the Crowne Plaza Hotel chain, reveals 5 top ways to spot a fake online review:

 

  1. It goes strongly against the other reviews – if a review page is littered with 1-star reviews complaining about poor quality and the like, it’s unlikely that a 5-star review raving about the business or service or product is genuine. It’s also very telling if the review bemoans the other reviews “I don’t know why people have only given 1-star …?” Who has the time or the invested interest to defend a business online?

 

  1. It’s written by a profile with no other reviews – or worse, tons of unrelated reviews across the country or even world – reviewers tend to review as a habit or even as a hobby – so a single review seems unlikely to be from a genuine reviewer. It also seems unlikely that someone would review a local bakery in Canada’s prairies and then a vegan ice cream shop in London’s Soho. Genuine reviewers tend to review a collection of local places and/or places they find on their travels.

 

  1. It’s written by a profile with no photo or details – typically, reviewers who have the time and inclination to spend time reviewing things online would take the same time and care to create a profile. No details – it’s probably a fake account and therefore a fake review. Equally, if the reviewer is based in a far-off land but reviewing a corner shop in a remote Welsh village – that doesn’t seem very plausible.

 

  1. It’s poorly written – there are plenty of overseas freelancers and small businesses who offer a ‘reviews’ service to businesses on freelancer websites – so it’s common that English is not their first language and it can show. Typically it’s awkwardly written or there are spelling or grammatical errors. Of course, that’s not to say that business owners or staff themselves, or UK-based freelancers aren’t up to no good too! But it’s a good rule of thumb.

 

  1. It’s vague – this is my favourite tell tell sign – reviews that are so vague that they could be relevant to pretty much anything. Reviews like “this is great” or “I love this” tend to be fake. Reviewers leave positive reviews as they had a position experience and felt a connection – that passion tends to follow through in their (detailed) reviews.

PLEASE SHARE THIS:

By Oliver Mizen

Oliver is web editor, social media poster, search engine optimiser.

Latest Issue of Luxury BnB Magazine

For owners & managers of B&bs, Inns, Guest Houses, Boutique Hotels & Holiday Lets.

Featuring in this next issue...

  • HOSTING A COSY CHRISTMAS. Discover what guests want from a Christmas break and find your holiday hosting inspiration
  • Should you be an ADULTS ONLY or FAMILY FRIENDLY establishment? Discover handy tips and advice for running an adults only venue or hosting children.
  • Also featuring CHRISTMAS AT THE COW in our upcoming innkeeper feature!
  • Need a hand with SEO? Check out our A-Z of LOCKDOWN and HOTEL SEO articles! And if that isn't enough, we've put together a handy guide for using QR CODES!
  • Ask Tina – questions & answers from the Tiny Troubleshooter
Buy Now DIGITAL ISSUE Read online