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August September 2020 News

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Business is back up and running but still very fragile. While some spacious properties have returned to near-full capacity and are booked through to the end of season, they seem to be the exceptions.

Lakes Edge in Herefordshire is one such business, and we speak to general manager of the luxury holiday cottages Janet Taylor Martin (page 6). Within days of reopening, their rooms were filled to the end of August and beyond.

By contrast many B&Bs have encountered a dramatic drop in occupancy. For example, The Reading Rooms in Margate is down by 17 rooms a week to just four (page 13). And while some 89% of inns had reopened by the end of July, 60% are barely breaking even, and industry bodies are calling out for more government financial assistance (page 4).

But the fact is that business is open again after those seemingly endless three months of lockdown when the only business B&Bs were making for example came from essential workers requiring overnight accommodation.

To fits and starts, we are gradually emerging to make the best of the rest of summer, just as new lockdown orders reappear in some areas. Luxury hospitality is driven by some of the finest, most creative and imaginative minds in the country. We’ll get through it somehow.

 

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By Dominic Johnson

Publisher, contact dominic@miramedia.co.uk about all commercial enquiries.

Latest Issue of Luxury BnB Magazine

For owners & managers of B&bs, Inns, Guest Houses, Boutique Hotels & Holiday Lets.

Featuring in this next issue...

  • HOSTING A COSY CHRISTMAS. Discover what guests want from a Christmas break and find your holiday hosting inspiration
  • Should you be an ADULTS ONLY or FAMILY FRIENDLY establishment? Discover handy tips and advice for running an adults only venue or hosting children.
  • Also featuring CHRISTMAS AT THE COW in our upcoming innkeeper feature!
  • Need a hand with SEO? Check out our A-Z of LOCKDOWN and HOTEL SEO articles! And if that isn't enough, we've put together a handy guide for using QR CODES!
  • Ask Tina – questions & answers from the Tiny Troubleshooter
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