Categories
free access

How to become a data driven inn

Temple Spa

How to become a data-driven Inn.

 

Data can be used to drive everything you do, because it’s the key to making informed decisions.

 

So how do you take quantitative and qualitative data and use it to understand your guests, your market or just your business? 

 

Here we examine the key pieces of technology that house your data, and how you can interpret what the data means.

 

Using your channel manager data

 

It’s easy to see why your channel manager’s data is a goldmine. 

 

By managing your room inventory over your online distribution channels simultaneously, you’re able to compare how successful each channel is in terms of revenue. 

 

With this data, you can adjust your strategy accordingly – reduce availability, close out rooms, or increase rates on the channels that generate the least revenue – in favour of those that are more profitable.

 

Using your booking engine data

 

Your booking engine is an important part of your distribution mix, because your direct online channel is your most profitable. This includes your Facebook business page and website.

 

It’s important to mine your booking engine for insights into things like:

 

  • Your guest conversion rate
  • Promotion codes which generated the most revenue
  • The number of guests booking via mobile device

 

With this data, you will have full visibility into whether or not their conversion rates are an issue, which promotions should run again, and how resource should be allocated to improving the mobile website experience.

 

Using your website’s data

 

Further to the previous point, your website is your most profitable online booking channel, because it’s the key to attracting a consistent stream of online bookers.

 

Your website – whether you’ve built it on WordPress or utilising a best-of-breed website-builder – is likely hooked into your Google Analytics account.

 

Using your Google Analytics data, track the following key metrics:

  • Traffic per channel
  • Conversion rate per device
  • Conversion rate per country

 

With this data, you will have a fuller picture of who your guests are, and how they reach your website. You’ll then be able to implement tactics that focus on attracting more website visitors, and then turning more website visitors into guests.

 

So how can use your existing systems’ data? Turn data into compelling tales to understand your guests.

 

In this highly competitive market, gathering, analysing and reacting to data can help you increase revenue.

 

Visit http://lh.littlehotelier.com/lh-demo to see an all-in-one business solution in action, packed with the reports you need to make those tough business decisions that impact your bottom line.

PLEASE SHARE THIS:

By Oliver Mizen

Oliver is web editor, social media poster, search engine optimiser.

Latest Issue of Luxury BnB Magazine

For owners & managers of B&bs, Inns, Guest Houses, Boutique Hotels & Holiday Lets.

Featuring in this next issue...

  • HOSTING A COSY CHRISTMAS. Discover what guests want from a Christmas break and find your holiday hosting inspiration
  • Should you be an ADULTS ONLY or FAMILY FRIENDLY establishment? Discover handy tips and advice for running an adults only venue or hosting children.
  • Also featuring CHRISTMAS AT THE COW in our upcoming innkeeper feature!
  • Need a hand with SEO? Check out our A-Z of LOCKDOWN and HOTEL SEO articles! And if that isn't enough, we've put together a handy guide for using QR CODES!
  • Ask Tina – questions & answers from the Tiny Troubleshooter
Buy Now Read online