What is SEO and how does it help you boost direct bookings? Simply put, SEO (Search Engine Optimization) is the strategy of getting more visitors to your B&B website, by attracting people who are using search engine sites like Google, YouTube and Bing to find and choose a B&B to stay in. […]
How can you improve your guest experience? Check out this introduction to service design with David Worthington and improve your business from Googling to Goodbye […]
I’m staying on the toilet theme this week. I appreciate it’s not considered polite conversation but, like it or not, toilets do feature quite heavily in a B&B owner’s life. On a holiday to the […]
Considering the first page of search engine results receive more than 90% of all traffic, for your hotel to be found on Google you need to prioritise key components of ‘search engine optimisation’. […]
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